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Welcome.

My name is Madalynn Lewis!

I’m a New York-based public relations and marketing professional specializing in fashion, beauty, and brand communications.

My work centers on translating brand identity into compelling narratives through editorial strategy, strategic communication, and thoughtful storytelling.

I support fashion, beauty, wellness, and lifestyle brands through media relations, influencer partnerships, campaign development, and experiential initiatives that strengthen visibility and build lasting audience connections.

With experience across public relations, content strategy, and brand storytelling, I approach each project with a balance of creative intuition and strategic thinking.

 

Whether developing campaigns, coordinating launches, or cultivating relationships with editors, stylists, and creators, I am driven by the details that shape how a brand is perceived and remembered.

I view fashion as a form of communication that reflects identity, culture, and emotion. I am drawn to brands that approach storytelling with intention, where craftsmanship, creativity, and strategy come together to create a lasting impact.

My Portfolio

A selection of my work appears above. A more in-depth view is available via the portfolio tab.

Address

New York City

Phone

Available upon request

Email

Connect

  • LinkedIn

Mad About It is my professional portfolio, presenting selected work across public relations, marketing, and editorial projects. It functions as a living archive of campaign development, brand communications, and strategic storytelling, reflecting my approach to shaping narrative and visual coherence across platforms.
 

Alongside project work, writing appears as a complementary practice, informing how I think about audience, culture, and meaning in communications. The site is updated regularly and serves as a central reference for my work in PR, marketing, and brand communications.

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